What You Need to Know:
- TOMY Company will exhibit at Anime Expo 2025 (AX2025), North America’s largest anime and manga convention, held in Los Angeles from July 3 to 6. The company will operate three exhibits, each dedicated to a different brand: the BEYBLADE X series, the modern version of “bei-goma” spinning tops; T-SPARK, a hobby label for high-end customers; and the Gacha® capsule toy brand, distributed by T-ARTS Company,Ltd.
- At the BEYBLADE X booth, the U.S. Open Class of the BEYBLADE X National Tournament will be held on July 5. The winner will qualify for the BEYBLADE X WORLD CHAMPIONSHIP 2025, scheduled for October in Japan, the birthplace of BEYBLADE.
- This will mark the second consecutive year that BEYBLADE X is featured at the event, while T-SPARK and Gacha will make their debut appearances. Through these exhibits, TOMY Group will continue to share the excitement of play with fans around the world.
About BEYBLADE
“BEYBLADE” battling tops, debuted in 1999, are a modernized version of traditional Japanese battling tops known as “bei-goma.” Over 520 million units have been shipped cumulatively in more than 80 countries and regions around the world (as of April 2023). Each series has created a craze in many countries across the world including Japan. The fourth generation, BEYBLADE X started in July 2023 in Japan.
Highlights of BEYBLADE X booth
→ The U.S. Open Class (ages 13 and up) of the BEYBLADE X National Tournament will be held to determine the top blader who will advance to the BEYBLADE X WORLD CHAMPIONSHIP 2025.
→ Visitors can enjoy a free-play area and showcases of upcoming products.
For more details about the U.S. Open Class of the BEYBLADE X National Tournament, see: takaratomy.co.jp/english/product_release/pdf/p250605_en.pdf
About T-SPARK
“T-SPARK” is the unified brand for hobby products for adults developed by TOMY Company, symbolizing innovation and sophisticated adventure. Leveraging TOMY Company’s expertise in “transformation,” “combination” and “articulation” ― the features that have attracted hobby lovers ― T-SPARK offers a diverse and engaging hobby experience. Some of the T-SPARK products are available through the official North American Online store “TOMY PLUS” (us.tomy.com/brand/tomy-plus) operated by TOMY International, Inc.
Official T-SPARK website: takaratomy.co.jp/products/tsparkofficial (Japan).
Highlights of T-SPARK booth
→ Over 30 new items across 8 series on display: DIACLONE original sci-fi character toys / ZOIDS real moving kits (build-it-yourself motorized toys) / REALIZE MODEL action plastic model kits / TOYRISE REALTOY products / SYNERGENEX collaborative items (Macross 7 × Transformers Basara Prime) / Q VILLAGE cute-meets-cool deformed format series / COLLEKAZARO collectible figures / SPARK Fig character figures in both scale and non-scale sizes.
→ A mini diorama of Q VILLAGE and a photo spot recreating the world of the characters will be on display.
→ The third Q VILLAGE collaboration, featuring the manga Initial D, will be revealed for the first time.
→ COLLEKAZARO: A series of 3.75 inches (10 cm) collectible figures. The products in collaboration with the TV anime series My Hero Academia and its official spin-off My Hero Academia: Vigilantes will be on display.
→ SPARK Fig: The first figure in the series, Princess Ripple from the TV anime Princession Orchestra, will be on display.
Product Details: Q VILLAGE, COLLEKAZARO, SPARK Fig
takaratomy.co.jp/english/product_release/pdf/p250528_en.pdf
About Gacha
Gacha® Capsule toys, which originated in the U.S. and arrived in Japan in 1965, will celebrate their 60th anniversary in Japan in 2025. Under the Gacha brand, T-ARTS Company,Ltd. has expanded these capsule toys across the country, with Gacha machines found in train stations, airports, major shopping malls, and more. Beloved across generations, Gacha has become a familiar part of daily life and is now attracting attention not only within Japan but also internationally as a unique aspect of Japanese culture.
Official Gacha website: takaratomy-arts.co.jp/items/gacha (Japan)
Highlights of Gacha section
Free Gacha experience.
Popular Gacha items from Japan will be available for purchase.
Display of PERIHAPI!, a blind box figure series born from the Gacha brand, with first-ever appearance of products from Haikyu!! and Piapro Characters.
Photo spot where visitors can step inside a giant Gacha machine.
Event Overview
Event Overview
Date: July 3 – July 6, 2025 (Pacific Daylight Time)
Venue: Los Angeles Convention Center
Booth Numbers: ENTERTAINMENT HALL – E-25 (BEYBLADE X), E-10 (T-SPARK, Gacha, PERIHAPI!)
AX2025 Official Website: anime-expo.org/ax
Source: Official Press Release
